There’s no question: Durham has become a promising place to launch a startup. That’s in part thanks to American Underground, which has partnered with Google for Startups and earned a reputation as a startup hub of the South. Since 2016, American Underground and Google have also collaborated on the Black Founders Exchange, connecting Black-owned companies with the resources needed to grow.
It’s also because the talent is here and growing. The Durham-Chapel Hill metro area is rated No. 7 most educated in the country, churning out graduates from Duke University, N.C. CentralUniversity, UNC and N.C. State University. The area also draws in new tech talent due to a lower cost of living than San Francisco or Boston.
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